Frangins
Key responsibilities
Led name research, logo creation, and brand illustrations
Designed packaging & flowpacks, including photo retouching
Prepared all print-ready assets, from concept to printer delivery
Problem
Brand had an outdated name and logo
No clear visual identity or positioning
Lack of a cohesive brand vision
Actions
Ran brainstorming, naming research, and validation
Collaborated closely with the client through iterative feedback loops
Built and refined a strong brand vision through testing and improvements
End result
A tasty, modern brand with strong shelf impact
Eye-catching flowpacks & packaging for frangipane bakery products
Products successfully distributed across Belgian office networks 🇧🇪
