Doosan Portable Power

Doosan Portable Power is industry-leading in air compressors, lighting systems and generators.

Key responsibilities

Responsive UX/UI Design: Designed and developed responsive user experiences and interfaces, emphasizing component-based architecture.
Information Architecture: Created comprehensive sitemaps to ensure intuitive navigation and content organization.
Agile Collaboration: Participated in daily stand-ups and collaborated closely with developers within an Agile framework.
Visual Storytelling: Produced custom illustrations and ensured strict adherence to brand guidelines across all designs.
Tooling & Methodology: Utilized Adobe XD for design and followed Agile development methodologies.

The Doosan Portable Power platform faced significant hurdles due to:

Outdated UI & Technology: An aging interface and underlying technology hindered user experience and performance.
Off-Brand Presentation: The existing design failed to consistently reflect our brand identity, leading to a disjointed user perception.
Limited Comparison Functionality: Users lacked the critical ability to directly compare products, impacting decision-making and satisfaction.
Modular CMS: Each regio wanted to create its own website

Our approach involved:

Sitemap & Information Architecture: Building a sitemap and reorganizing navigation for clarity.
User Research: Defining key user needs to inform design decisions.
Component-Based UX: Developing wireframes with a modular, scalable approach.
Content Strategy: Suggesting relevant content and widgets for enhanced functionality.
Responsive Redesign: Creating a fully responsive interface aligned with new guidelines.

Global & Localized Navigation: Seamless navigation across country-specific websites, offering tailored content.
Enhanced Product Discovery: A robust comparison tool with deep specification descriptions, empowering informed user decisions.
Brand Immersion: Inspiring pages that clearly articulate the company's philosophy and values.
Flexible Content Management: A modular CMS enabling each country to customize their website autonomously.
Modern & On-Brand Experience: A fully modernized interface that is both visually appealing and consistent with brand guidelines.