Bpost & AI Visuals
Using power of AI at high speed for Print & Digital assets
Obituaries
Create high fidelity pictures of photorealistic packshots of the new āRed bagā to send obituaries letters.
Printed: Used on letters sent to families, on product leaflets to funerarium, in tutorials support to retail.
Web: Used on bpost website and emails.
DistriPost Campaigns: āWin 1000 ā¬ā
Demand
A fun and bold campaign to catch usersās attention and motivate them to participate and subscribe to the contest.
Print
Deliver Ready to Print assets for Select Post (A5 Flyer in personal letterbox)Digital
Visual assets for an existing CMS & Email
Problem
The branding requirements required clarification
Guidelines for the new tone of voice of bpost have not yet been defined.
Very short deadline
Missing source files
Phase 1
Understand the needs
Classical style
Previous campaigns
Audacious style
Most recent Bbox campaigns
Phase 2
Search & validate concepts with branding
Phase 3
Learn prompt writing for AI generation & its difficulties...
End result
Impactful & humouristic concept
Hand to hand between Copy - UI - brandingPrint
Deliver Ready to Print assets for Select PostDigital
Visual assets for an existing CMS & Email
... one step further with AI and visuals variations
ā¦ other audacious visuals
Following the same design structure and visual concept for other related campaign or print assets to keep a visual consistency through all Bpost communications
AI generated pictures
